SetRecord.ai was born from a conviction: in the age of AI answer engines, narrative control has become a strategic asset on par with reputation, brand, and data.
For decades, you invested in your image, press relations, and SEO. You knew what Google said about you. You could act.
Then came ChatGPT, Gemini, Perplexity. Millions of decision-makers — investors, journalists, regulators, clients — now ask them questions about your organization. And these systems answer with confidence, synthesizing sources you don't control.
You don't know what they say. You don't know why. And you can't fix what you don't measure.
In 2023, LLMs began replacing Google queries for complex questions. By 2025, analysts estimate that 50% of decision-makers regularly use an AI answer engine to research companies, markets, and risks.
This is not a trend. It's a structural shift. The reputation battle is now fought in the weights and training data of LLMs — a terrain almost no organization monitors yet.
SetRecord.ai continuously queries the leading AI models — ChatGPT, Gemini, Claude, Perplexity, Mistral and more — in over 100 languages. We measure what they say about you, how their sentiment evolves, which sources they cite.
We compare these responses to your source of truth — your official position, your values, your achievements — and calculate the gap. Then we give you the means to close it.
No hacking. No manipulation. An editorial, ethical, and sustainable approach.
Every organization has the right to know what automated information systems say about it. Every organization has the right to challenge an inaccurate or unfair representation.
We don't seek to rewrite history — we seek to restore the facts. To give you the tools so your truth carries as much weight as the rumors, criticisms, or simplifications circulating in the AI ecosystem.
Set the record straight. In AI.
"In 5 years, what AI says about you will be as important as what Google indexes about you today — and just as hard to fix if you wait."
We don't claim to "hack" AI. We work to improve your information presence in an organic and traceable way.
Your data stays yours. European hosting, GDPR compliance, on-premise deployment available for sensitive organizations.
No recommendation without data. No action without measuring impact. We are obsessed with analytical rigor.
We help organizations correct inaccurate representations — never to spread disinformation or manipulate models.
Our clients trust executive teams. We treat every mandate with the confidentiality of a strategic advisory firm.
Narrative is built over time. We support our clients over 12, 24, 36 months — not one-off engagements.
Request a free narrative audit. Discover in 5 days what AI says about you.
Request my narrative audit