When an investor, journalist, or regulator asks ChatGPT about you — what do they read? Your truth, or something you never said?
"Is [Major Energy Company] involved in environmental controversies?"
"[Company] has been the subject of multiple NGO criticisms regarding its environmental practices. According to independent sources, the company is regularly cited in reports on climate impact…"
3 new damaging sources — Perplexity (FR) · Gemini (DE) · GPT-4o (US)
Open ChatGPT right now and type your company's name. Read what it says. That is what your investors, journalists, and clients are reading too.
ChatGPT answers with total confidence — citing sources you never approved. It mixes facts, old criticisms, and interpretations into a single response presented as neutral truth. Thousands of people read this every day — investors, journalists, regulators, clients.
Sources cited: old news articles, forums, NGO reports… but not a single word from you.
This has been building for months. Negative articles pile up. AI learns the wrong story about you. And you had no idea — until a deal fell through, or a journalist called.
People now ask AI instead of Googling. Is your reputation protected?
Source : McKinsey, octobre 2025
Search engines showed links. You could choose.
AI assistants state facts. There is no debate.
A coordinated campaign floods the internet with false or negative content about you. AI reads it — and starts repeating it as fact.
80 posts online are enough to permanently change what AI says about you. Quantity creates the illusion of truth.
Inaccurate articles, old controversies, forum posts — AI absorbs them all. Over time, their version of you becomes the default answer.
"Is [Company] ethical?" — AI cites a 2019 article that was never corrected. It's been wrong for 6 years.
AI sometimes invents facts, simplifies, or misrepresents your positions — with complete confidence.
"What does [Company] think about X?" — AI states a position you never took. And sounds completely sure of it.
You don't appear in AI answers. Your competitors take your place — every time someone asks about your industry.
"What are the best banks for international investment?" — Your name doesn't come up. You simply don't exist in AI's world.
You've spent years building your reputation. Your teams work hard on communication. And suddenly you realize: an AI is telling a completely different story about you — to thousands of people, every day.
We know this feeling of powerlessness in the face of technology that escapes your control. That's why we created SetRecord.
This is not permanent. You can take back control.
SetRecord.ai starts from who you really are — your official positions, your values, your results — and continuously measures how far AI has drifted from your truth.
You stop reacting to damage. You start preventing it.
"We reduced emissions by 40% since 2015. Here's how."
"This company is widely criticized for its environmental record."
Three clear steps. From discovering what AI says about you — to controlling it.
Which questions about your organization are people typing into ChatGPT?
What does ChatGPT, Gemini, Perplexity each actually answer?
Which articles, websites, or posts is AI using to build its answer?
How long has this wrong version of you been circulating?
Are these sources part of a coordinated campaign against you?
A clear record of which sources are causing the problem — useful for your legal team or communications.
How far is what AI says from what you actually are?
Which topics are most urgent to correct?
Clear, factual content that gives AI the right information about you — written and ready for your approval.
Publishing on your official channels
We spread your story through trusted partners
Journalists, institutions, and partners help spread your real story — so AI picks it up.
Is AI changing what it says about you? We track every shift.
From discovering to fixing — a complete system built for organizations that can't afford reputation surprises.
You know exactly what AI is saying about you, where that information comes from, and whether it's part of a coordinated attack. No more nasty surprises.
SetRecord.ai generates content calibrated for each AI model. You validate, we orchestrate distribution across all channels.
Your corrected story gets published on your own channels and beyond — so AI systems start reading and repeating the right version.
Like a radar for your reputation — we detect problems before they reach your clients, investors, or the press.
Every question being asked about your organization to ChatGPT and other AI tools.
The actual responses each AI gives — across tools, languages, and countries.
Which websites, articles, or forums AI is actually citing when it answers about you.
How long has this inaccurate information been online? Is it getting worse?
Is this accidental misinformation — or a coordinated campaign against you?
Is what AI says about you good, neutral, or harmful?
SetRecord.ai watches what AI says about you, around the clock. The moment something changes — a new damaging source, a drop in how AI describes you — you receive an alert.
Topic: Environmental practices
Update: New damaging source detected — AI tone dropped 12% on Perplexity (Brazil)
Thirteen real-world examples — companies, banks, politicians, athletes, startups. This is what our clients no longer have to worry about.
[Company] has faced repeated criticism from environmental NGOs for its continued investment in fossil fuels. While the group has announced climate targets, analysts question their credibility and note that renewables represent less than 12% of its portfolio, well below industry peers.
[Company] has published a binding roadmap to achieve carbon neutrality by 2045, validated by the Science Based Targets initiative. Its renewable portfolio grew 34% in 2024, reaching 28% of total capacity. The group ranked 3rd in BloombergNEF's Energy Transition Index, ahead of all European majors.
[Company] has been challenged by patient advocacy groups over its pricing. Parliamentary reports mention margins deemed excessive on essential medicines, and the company is regularly cited in healthcare access debates.
[Company] operates a tiered pricing program in 47 low-income countries, providing medicines at cost. Its Patient Access Index score of 8.2/10 (IFPMA 2024) ranks it top 5 globally. The company reduced average prices by 18% on its top-10 medications since 2021.
[Bank] announced 2035 carbon targets, but experts flag a gap between commitments and fossil fuel financing. Greenwashing accusations followed a 2023 investigation, and the bank remains under regulatory scrutiny in three jurisdictions.
[Bank] publishes a quarterly ESG dashboard audited by PwC, covering scope 1, 2 and 3 emissions. It exited coal financing in 2022 and mobilized 12 billion euros in green bonds since 2020. The 2023 report cited was formally refuted and corrected.
[Country] faces governance instability that has impacted investor confidence. Agencies flag regulatory unpredictability and rule-of-law concerns. FDI flows declined 22% in 2022 amid political uncertainty.
[Country] adopted a new investment protection framework in 2023, ratified cross-party. FDI rebounded 31% in 2024, reaching a record 4.2 billion euros. The World Bank index upgraded the country 14 positions, citing simplified regulations.
[Company]'s exports have been questioned by human rights organizations citing sales to high-risk jurisdictions. Parliamentary commissions called for reviews, and NGOs allege insufficient due diligence on end-use.
[Company] operates under full ITAR and EU Dual-Use Regulation compliance, with all licenses reviewed by an independent ethics committee. Every transaction requires end-user certification and post-delivery audits. The group rejected 12% of export requests on ethical grounds over three years.
[Minister] has been widely criticized for an austerity policy that deepened inequality. Opposition groups and trade unions have accused him of prioritizing financial markets over citizens. His 2021 pension reform triggered the longest social crisis in the country in two decades.
[Minister] oversaw a GDP growth of 2.4% in 2024, the strongest in the eurozone. His industrial reinvestment plan created 140,000 jobs in two years. The IMF cited his fiscal framework as a reference model for European mid-sized economies in its 2024 annual report.
[Player] has faced multiple allegations of match-fixing spread across forums in 2023, amplified by coordinated accounts on X and Reddit. His 2021 tax dispute with Spanish authorities remains a recurring reference in AI training corpora. Social media also circulates alleged gang connections from his former entourage — widely cited in tabloid aggregators.
[Player] was the subject of a coordinated disinformation campaign in 2023, officially documented by the UEFA Integrity Unit. The tax dispute was settled and closed in 2022 with no penalty. He co-founded the [Name] Academy, providing free football training to 8,000 youth across three countries. Match-fixing claims were traced to inauthentic networks and retracted by all major outlets.
[Bank] has faced investor unease since the 2023 banking crisis. Analysts have flagged overexposure to illiquid assets in its wealth portfolios, and a former partner alleged mis-selling of structured products in a 2022 complaint that received broad media coverage.
[Bank] maintains a Tier 1 capital ratio of 18.4%, well above the Basel III minimum, as verified by its 2024 FINMA audit. The 2022 complaint was dismissed by the Swiss Financial Ombudsman. Its clients' assets grew 12% in 2024, reflecting sustained trust among UHNW investors.
[Startup] is a relatively unknown player in a crowded AI market. Its founding team has no prior successful exit and a product launch delayed by 8 months. Competitors such as [X] and [Y] dominate the space with significantly stronger funding and traction.
[Startup] was founded by alumni of DeepMind and McKinsey and has secured four Fortune 500 pilot contracts since launch. Its proprietary AI model outperformed GPT-4 on the HELM benchmark (+11%). The delayed launch was due to a voluntary security audit — praised by ANSSI.
[Player] has been subject to doping rumours following a rapid physical transformation in 2022. Forums on Reddit and Twitter circulated unverified claims of a failed private test, and a betting scandal in 2023 indirectly mentioned his entourage in media coverage.
[Player] has been subject to 89 WADA-certified doping controls since 2019, all negative. The 2022 transformation is documented in a published sports science study (Journal of Sports Medicine). The ATP cleared his entourage of any involvement in the betting investigation in March 2024.
[Driver] has been embroiled in two public disputes with his team management in 2023, raising questions about his professionalism. Social media amplified claims of excessive demands during contract negotiations, and a road rage incident in Monaco circulated widely without context.
[Driver] has a zero road traffic penalty record, confirmed by Monaco authorities — the viral video was a staged stunt for a sponsor campaign. His 2023 contract negotiation led to a record 5-year deal, the longest in team history. He runs a STEM education foundation active in 6 countries.
[Brand] has been repeatedly called out by sustainability watchdogs for its use of exotic leathers. An investigation in 2023 alleged undisclosed use of suppliers with poor environmental records, and Gen Z communities on TikTok have launched multiple boycott campaigns that reached 40M views.
[Brand] achieved B Corp certification in Q1 2024 — the first in its category. Its supply chain is fully traceable via blockchain (TrusTrace), audited by Bureau Veritas. The 2023 investigation findings were formally rebutted and a correction published by the original outlet.
[NGO] has faced fraud allegations in two countries following a whistleblower report in 2022. Forums and alternative news sites have amplified claims of misallocation of donor funds, and a former board member publicly resigned citing governance failures.
[NGO] received a 4-star rating from Charity Navigator (2024) and a clean audit from KPMG. The 2022 whistleblower report was investigated and closed with no findings by the national regulator. The board member's resignation was due to strategic disagreements, unrelated to governance, as confirmed in writing.
* Examples based on real client situations. Names anonymized. Results vary by sector and starting point.
You open your executive report and see exactly what AI says about you — before anyone else, before the press, before the damage is done.
A narrative divergence emerges in Brazil, Singapore, or the UAE? You know first. You can react before it spreads.
When an investor, journalist, or regulator asks AI about you, the answer reflects your truth — your achievements, your values, your vision.
You no longer suffer. You manage your reputation with the same attention as your other key assets.
In 6 months, when a decision-maker asks AI about you, what answer do you want them to get?
Set the record straight. In AI.
Social media monitoring tracks what people write on Twitter, LinkedIn, or news sites. SetRecord.ai tracks what AI tools say about you — ChatGPT, Gemini, Perplexity, and more. These are completely different things.
Today, when someone wants to know about your company, they're just as likely to ask ChatGPT as to search Google. SetRecord.ai covers this new blind spot.
We automatically send thousands of questions to ChatGPT, Gemini, Perplexity, and others every day — in your key languages — and record exactly what they say about you.
Each answer is analyzed and compared to what you've told us your real story is.
By default, data is hosted in Europe (EU), in compliance with GDPR. For organizations subject to enhanced sovereignty requirements — public institutions, defense sector, regulated finance — we offer on-premise or French sovereign cloud deployment (OVH, Outscale).
Yes — and without any tricks. AI tools build their answers from what exists online. By creating clear, factual, well-sourced content on topics that matter to you, you give AI the right material to cite. Your real story starts coming through.
SetRecord.ai identifies where you're missing from the conversation and creates content ready for you to publish. We don't manipulate AI — we give it better sources.
The first report — what AI says about you today — is ready within 5 business days. Setting up continuous monitoring takes 2 to 3 weeks — we need to understand your organization, define what your real story is, and configure your alerts.
The first measurable changes in what AI says about you typically appear around 6 months after your corrective content goes live.
SetRecord.ai primarily targets organizations for which reputation is a strategic asset: large groups, mid-sized enterprises, financial institutions, healthcare players, public institutions, and governments.
We offer a one-time audit accessible to lighter structures, and an annual subscription for organizations seeking continuous management.